On October 30th, MIRROR, an interactive home fitness startup in New York, announced that it had received US$34 million in B-1 round of financing. Early-stage venture capital firm Point72 Ventures led the investment. Other investors included Canadian yoga sportswear retailer Lululemon, supermodel and corporate Karlie Kloss, Kevin Huvane, founder of Creative Artists Agency, a performing arts and sports agency; Steve Lockshin, a senior angel investor, LionTree LLC, an investment bank that focuses on the media field, American venture capital firm Spark Capital, and New York early-stage venture capital fund Lerer Hippeau.
Up to now, MIRROR has raised a total of 72 million US dollars. After this round of financing, Steven Cohen, Chairman and CEO of Point72 Ventures, will join the MIRROR board of directors.
MIRROR will use the funds to promote its own continuous growth, expand into new areas, and achieve content verticalization.
MIRROR was founded by Brynn Putnam, a graduate of Harvard University and founder of Refine Method, a New York gym chain. After the first product was officially launched in September 2018, market demand surged. MIRROR is known as the "smartest fitness in New York", it is the world's first company to provide "hidden form" home fitness solutions: the core device is a "full-length mirror" response display. When closed, it is an ordinary full-length mirror. When opened, it is actually an interactive mirror display equipped with an embedded camera and speaker, which can reflect the user's status in real time, and also allows the user to see the trainers and classmates who are working out together. With this mirror, users only need a yoga mat to turn any room in the home into a home gym at any time.
From aerobics, strength training to yoga and boxing, MIRROR presents 70+ live fitness classes every week. The coaches are all certified fitness experts from the top fitness centers in the United States. Users can also visit the MIRROR library to order a wealth of exercise courses stored in it, and provide 24 hours a day service.
In the live course, the coach will provide real-time guidance and even encourage shouting, and remote training with other students also makes it easier for users to stick to the fitness activities.
In addition, this mirror display can also be synchronized with a Bluetooth heart rate monitor (included at the time of purchase) or Apple Watch. It can track the user’s physical data during exercise and optimize it in real time, so that the user can get the most out of each exercise in the shortest time. effect.
Written by Angus,from Sinoy Mirror Inc